Media Showcase Event
Event Coordination | Media Relations
Events such as Pepcom Digital Experience occur before major tradeshows, gathering only media members. They are an excellent way to grab the attention of journalists and spark interest that leads to positive coverage.
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PR Lead
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Developed key messages and talking points for brand representatives
Designed brand space, ensuring it resonated with attendees and drove engagement
Collaborated closely with cross-functional teams, including brand, creative, and social media
Owned project end-to-end, establishing transparent workflows with internal stakeholders and partners
Managed budgets efficiently, optimizing internal and external resources
Acted as onsite spokesperson
Tracked campaign success and media coverage
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Build awareness and excitement around the launch of the Miracle-Gro Twelve Indoor Growing Unit
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Identified key media outlets and journalists in attendance and coordinated time to visit our space
Showcased the product’s flexibility, allowing consumers to grow however they want year-round
Showcased how Miracle-Gro’s innovative product transformed the indoor growing category
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20 unique media placements in Tier 1 publications
Over 131 million impressions
111 editors represented by 101 outlets visited our setup
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2019 Reviewed.com CES Editor's Choice Awards | Appliance & Cleaning | Category Winner
At the 2019 Pepcom Digital Experience, Miracle-Gro launched its new Miracle-Gro Twelve Indoor Growing System. The launch took place during the Consumer Electronics Show (CES), which is considered a significant event in the industry. Pepcom Digital Experience is one of the biggest and most awaited media events held during CES.
The Pepcom Digital Experience event is a great opportunity to connect with over 1,000 mainstream and technology journalists. It provides a convenient way to meet face-to-face with top-tier tech and mainstream journalists and introduce the hydroponic growing system to the tech industry buzz surrounding CES.
