Summary

Brand and communications executive with 20+ years of experience leading integrated marketing, PR, content and creative strategies that drive awareness, loyalty and business growth. Proven success building data-driven campaigns, strengthening reputation and guiding cross-functional teams across consumer, corporate and highly regulated industries.

Professional Experience

Inspire | Senior Director | 2024 - present

• Lead brand, communications, content and creative strategy for clients across lawn and garden, real estate, restaurants, cannabis, CPG, technology and trade associations.

• Direct integrated earned, owned, paid, social and influencer programs that increase awareness, engagement and business impact.

• Guide cross-functional teams through campaign strategy, messaging, storytelling and creative and digital execution.

• Advise executives on brand positioning, issues management, audience insights, market trends and long-term communications strategy.

• Drive agency growth through new business strategy, proposal development and integrated program planning.

• Lead cross-channel content strategies that create consistent brand experiences across the customer journey.

Kin Insurance | PR Manager | 2022 - 2024

• Developed the business case for the company’s first omnichannel campaign featuring Ty Pennington, increasing brand awareness 35% and customer trust 90% in two months.

• Led earned media strategy, securing more than 800 placements in 2023 and driving a 35% year-over-year increase.

• Expanded relationships with more than 150 media contacts, increasing coverage 25% in the first quarter.

• Directed brand messaging, executive communications and digital storytelling to strengthen reputation, support business priorities and drive growth.

Involve | Executive Vice President | 2021 - 2022

• Directed integrated marketing and PR strategies for B2B and B2C clients across health, CPG, professional services and financial services.

• Developed brand, communications and reputation programs that increased awareness, trust, loyalty and engagement.

• Provided executive counsel on strategic planning, messaging and campaign alignment to support business objectives.

• Led agency operations, client growth and business development, contributing to a 15% increase in revenue, profitability and overall performance.

• Managed client portfolios, staffing, budgets, financial performance, training and professional development.

Bob Evans Farms | Senior Integrated Marketing Program Manager | 2020 - 2021

• Built and executed integrated marketing communications and go-to-market strategies that increased engagement and demand generation 20%.

• Led strategy and creative development for Bob Evans Farms’ Our Farm Salutes cause marketing campaign, increasing brand affinity 30% and media coverage 20% year over year.

• Developed omnichannel marketing plans across PR, social media, shopper marketing, digital, sponsorships and internal communications.

• Directed cross-functional teams across brand marketing, creative, e-commerce, sales and communications to align messaging, improve customer journeys and achieve KPIs.

• Managed sports and corporate sponsorships, consistently exceeding performance goals through strategic planning, contract negotiation and brand activation.

• Led crisis communications, executive messaging and companywide communications to protect reputation, align stakeholders and support business priorities.

The ScottsMiracle-Gro Company | Manager, Consumer Marketing and PR | 2015 - 2020

• Led consumer communications, PR, content and sponsorship strategies for ScottsMiracle-Gro’s consumer brands, increasing media coverage and brand recognition 15%.

• Developed and launched Miracle-Gro’s first experiential marketing campaign at SXSW, driving a 20% lift in brand awareness and expanding the brand’s presence at major events, including MLB’s All-Star Game.

• Built media, influencer and celebrity partnerships that strengthened consumer trust, elevated product stories and supported retail sales.

• Served as spokesperson and developed executive messaging, narratives and press materials for high-profile brand and corporate initiatives.

• Created a PR measurement and reporting framework that increased media engagement 30% and ROI 15%.

Published Articles & Professional Speaking Engagements

• LinkedIn — “Rebuilding Trust When the Stakes Are High”

• Smartbrief — “Trust, Transparency and the Power of Brand Intimacy”

• PR News — “Reclaiming Authenticity in the Era of Misinformation: 5 PR Lessons from ‘Wicked’”

• Spin Sucks — “5 PR Lessons From Wicked and Its Most Iconic Characters”

• imPRessions — Podcast Guest, “Uncovering PR’s Diverse Categories”

• 2020 Ragan’s Social Media Conference — Presenter, “Be prepared: Responding to PR crises in a 24/7 social media news cycle”

• 2020 Ragan Crisis Training — Presenter,  “Viral Social Media Surge: Responding to Crisis in a 24/7 Social Media News Cycle”

Skills

• Technical Skills: Agility PR, Asana, Basecamp, BusinessWire, Cision, Google Suite, Microsoft Office Suite, Slack, Sprout Social, MuckRack, Critical Mention, PRNewswire, Zoom

• Professional Skills: Brand strategy, creative strategy, communications planning, integrated marketing, message architecture, storytelling, campaign development, executive communication, earned media, influencer strategy, experiential marketing, content marketing, crisis communication, issues management, measurement frameworks, stakeholder influence, cross-functional leadership, project management, digital storytelling, cross-channel storytelling, content initiatives, editing and writing

Education & Certifications

University of Akron | Akron, OH | Master of Arts, Arts Administration

Heidelberg University | Tiffin, OH | Bachelors of Arts, Public Relations

Public Relations Society of America | A New View of Integrated Marketing

Awards

• Central Ohio PRSA, PRism Award, Ohio Society of CPAs, OSCPA Look Beyond: Reimaging the CPA Profession Through a Website Refresh, 2026

• Central Ohio PRSA, PRism Awards, Designer Brands, Securing Boston Globe Online Feature Coverage for DSW’s Experiential Concept Store, 2026

• Ragan’s PR Daily Awards, Event Marketing Campaign and Influencer Event - Category Winners, 2019

• Ragan’s PR Daily Awards, Media Event - Category Honorable Mention, 2019

• Scotts Miracle-Gro Marketing Awards, Product Innovation - Winner, 2019

• Scotts Miracle-Gro Marketing Awards, Product Innovation - Nominee, 2017 

• Scotts Miracle-Gro Marketing Awards, Non-Product Innovation - Winner, 2016

• PRSA Chicago Skyline Awards  Award of Excellence, Consumer Products -  Winner, 2016